review, eyes: In2it eye colour palette ESC02 Pink Alert

06 Jan

Hi! I’m back with another review, and this time it’s ‘eye shadows’! All my life I’ve only owned eye shadow palettes from 1. Elizabeth Arden 2. Clinique shadow duo 3. Avon. I barely wear eye shadows out, just because I find foundations, bb creams and eyeliners enough to achieve the eye-look that I want.

Eye Shadows are great when you’re in a creative mood and you want to emphasize your eyes, everyone knows that! But what not everyone knows is this drugstore brand called: In2it.

It’s a Japanese Brand manufactured in Thailand, here’s their website: Basically they have everything your face needs but due to more active competitors in2it is a brand that’s yet to be famous.

So two days ago I was thinking of buying the ‘Sleek Eye Shadow Palette in ‘oh-my-eye” (great reviews online and youtube, and the colors in it are what I was looking for. It’s a bit expensive when you buy it here in the Philippines but I think it’s worth it for 12 awesome shades.), I was in the mall and I was browsing and swatching drugstore-branded-eye shadows on my wrist. That’s when I saw In2it.

I don’t use ‘shimmer’ eye shadows, or anything that has glitter on it. I’m a matte-lover. I love matte! That’s it, but when I saw this thing I was dazzled, almost hypnotized that I didn’t notice the eye shadows had glittery specs until the sales lady opened the palette. The package is so cute!!! There’s the soft floral touch that caught my eye. I quickly bought two  mini-palettes, 1. waterproof eye colour in Piano 2. Eye colour palette in Pink Alert! I’m reviewing the Eye Colour Palette in Pink Alert first.

 In2it’s eye color palette 02 Pink Alert. 
It’s originally Php 379.75 or USS 9.30. A good price for a five-color-palette!
It doesn’t come with an applicator which I’m okay with. People don’t use applicators nowadays. 

It comes in 5 shades: 2 pink shades, a white shade i think is for highlight, a black and a blacker black. It made me happy just staring at it. I’m not even a ‘pink/sparkle lover’.

What can I say about this product… As you can see from the swatches, the bright colors are lighter, the black ones come out as they are. The consistency against the skin is light, not too chalky, a bit powdery, I can feel glitters in my hand. The eye shadows stick to the lids at once. Perfect for smoky eyes, party looks and night outs, also wearable during daytime since it has light colors in it.  TIP: Prepare your cheeks for fall-outs by dabbing loose powder or by tapping your brush/applicator once to remove excess eye shadow.

I returned this particular product though, and I’m waiting for a call from the SA and manager. Take note: We all have different skins so what happened to me with this product may not happen to other people.

I tested this the other night on my eye, I did my regular make up routine, I cleansed my face, moisturized, prepped with my face shop and body shop foundation and face base before I applied this for testing.

If some of you have used the MAX Factor eye shadow in taupe and black, this has the same feel, the glitters in this one are heavier. One of my qualms, is that after applying it over my primer it still smudged easily, but upon blending I’d rate it 2/5.

I can live with that. It still looked good if you use the proper blending brush. The thing that freaked me out was the sting I felt on my lids when I removed it using my Faceshop make up remover. It’s my first time feeling it and I quickly rinsed my face with Cetaphil. There was a redness on the thin layer of my eyelids and it felt painful and hot.

Luckily I came from a family of physicians and so I was able to get a cure at once or else I swear I’ll really faint. I have a mildly sensitive skin but I don’t get acne or itches so I was really surprised when my eyelids got irritated.

Too bad! This made me sad. I really wanted to like this product, but I had to return it and wait for them to switch it for a different product not from that eye shadow line, since the other one I purchased worked fine against my skin.

In2it hopefully you can get back at me quick or else I would’ve wasted USD9.00 on garbage.

Overall rating: 5/10

Although pretty and the colors were nice, it was hard to blend and it irritated my eyelids.

I’m overly meticulous on products that I buy and more so on products that I use on my face. We should all be, since we’re stuck with our face and the kind of skin we have forever. No matter what we do, what surgery people might get into, underneath, we still carry the things we were originally born with… damaged/not.

Again, this is a review from my personal experience. What didn’t work for me might turn out to be a ‘holy grail’ for you, and vice versa. 

Retail Price: Php 379.75/USD9.00
Overall rating: 5/10


Posted by on January 6, 2013 in make-up, review


2 responses to “review, eyes: In2it eye colour palette ESC02 Pink Alert

  1. Steve Finnell

    January 6, 2013 at 6:38 PM

    you are invited to follow my blog

  2. leirijuliana

    March 13, 2015 at 8:53 PM

    Hi there….I’m Tracy.I’ve bought 2 In2It products : rose pearl sheer shimmer blush and Forever pinks eye shadow.As for me….I swear I’ve made it my No1 makeup.Really,these two are fine for my skin and they compliment all four of my brown shades eyeliners.For a product this good they costs RM 40 in Malaysia’s Watson’s stores.As for me,I prefer natural makeup looks with browns ,light pink and peach colors.I do believe that makeups shouldn’t be too expensive,skin upsetting or too many colors.natural makeup look is perfect.


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